| 1 Star: |  | Poor |
| In relation to other products, has performed badly and has little or no worthwhile benefits. |
| 2 Stars: |  | Below Average |
| Has some features of value, but in comparison to others performs below standard. |
| 3 Stars: |  | Average |
| A fair product with regards to its competitors - has no outstanding features or benefits. |
| 4 Stars: |  | Good |
| In comparison to other products performs above standard, has beneficial features. |
| 5 Stars: |  | Excellent |
| Performs well above standard in comparison, has exceptional features and benefits. |
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